What’s new in Optimage 2

More compression

Significantly improved compression density and speed for PNG, JPEG and GIF image formats.

New file formats

Added support for PDF documents, WebP images and SVG fonts, introduced lossy GIF encoding.

Reworked interface

All-around improved interface and functionality to add power and flexibility to your image workflow.

See all features

Visually lossless optimizations

Optimage uses advanced metrics to automatically adjust image quality for up to 10x smaller image files that are visually perceived as originals.

Jellyfish photo by 贝莉儿 NG
Original (100% quality) – 870 136 B, optimized – 112 142 B, saved – 757 994 B (87.11 %)
(Click to switch between results)

Nearly optimal compression

Max compression ratio is achieved with novel and state-of-the-art heuristics by exhaustively trying various image reductions and compression parameters.

Original – 135 246 B, optimized – 51 671 B, saved – 83 575 B (61.79 %)
(Click to switch between results)

Clean and simple interfaces

Simple native GUI and CLI clients are built to work efficiently across many different platforms on desktops and servers.

Optimage App Screenshot

Why use Optimage?

Make your website load faster

When building a website, it is important to make all image assets, photographs and other media as small as possible. Recent studies show that most of mobile users abandon sites that take longer than 3 seconds to load.

Make your app smaller for your users

Image assets in your app are probably bigger than needed. Reduce their size, so that your app is faster to download and install.

Compress PDF files

Reduce your scanned PDF documents down to 150dpi for uploading to the web, or shrink bloated vector graphics produced in Adobe Creative Suite or Sketch for your app or portfolio.

Efficient sharing

Optimize your images for faster sharing on social networks and other popular services, while reducing the load on them and saving Internet bandwidth.

Reduce file attachments

There is often a strict file size limit on file attachments in emails and web forms. Reduce your images to meet the requirements or send more.

Protect your privacy

Securely remove any hidden sensitive information from photographs and documents on your computer without ever relying on third party services.


  • Intelligent lossy and lossless optimizations
  • Advanced quality metrics based on human perception
  • Supports all popular image formats including JPEG, PNG, GIF, SVG, PDF and WebP
  • Nearly optimal image compression
  • Negligible quality degradation on subsequent runs
  • Fast and auto-scaling parallel processing on multicore systems
  • Full color management with ICC profile support
  • Smart conversion to sRGB for Web publishing
  • Automatic chroma subsampling and grayscale conversion
  • Securely removes hidden metadata (Exif, XMP, IPTC, geotags, comments, etc)
  • Seamless integration with Finder and Sketch
  • Losslessly auto rotates photographs using Exif Orientation tag
  • Preserves some useful metadata (Android 9-patches, aPNG, etc)
  • Simple native GUI and CLI clients for Mac, Windows (coming later) and Linux (coming later)
  • Minifies Windows icons/favicons (ICO) and Apple icons (ICNS)
  • Configurable file renaming and destination folder
  • Full control over optimization process including pausing
  • Effortless file manipulations using drag-and-drop or clipboard

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Real examples

All images shown below are for illustration purpose only,
these images are the property of their respective and rightful owners.

Google logotype
Original – 13 504 B, optimized – 5 069 B, saved – 8 435 B (62.46 %)
(Click to switch between results)
The Boring Company logotype
Original – 22 126 B, optimized – 15 065 B, saved – 7 061 B (31.91 %)
(Click to switch between results)
Tesla Model S product image
Original – 136 962 B, optimized – 58 506 B, saved – 78 456 B (57.28 %)
(Click to switch between results)
Apple event photo
Original – 280 233 B, optimized – 123 773 B, saved – 156 460 B (55.83 %)
(Click to switch between results)
CRS-4 Mission Launch by SpaceX
Original (Adobe RGB) – 342 322 B, optimized (sRGB) – 262 949 B, saved – 79 373 B (23.19 %)
(Click to switch between results)
Observatory concept by SpaceX
Original – 1 909 774 B, optimized – 667 860 B, saved – 1 241 914 B (65.03 %)
(Click to switch between results)

One more consideration

“It takes the energy in one lump of coal to move 1 MB of information across the net.”
A briquette of coal